However, few empirical insights on the business model implementation patterns that distinguish between digital and non-digital innovative ventures exist. The business model canvas (BMC) and the lean start-up manifesto (LSM) have been changing both the entrepreneurial education and, on the practical side, the mindset in setting up innovative ventures since the burst of the dot-com bubble. This paper identifies the relevance of social network analysis in the social sciences in order to provide a better understanding of business networks. The weak links form bridges to other networks and therefore provide alternatives which can reduce market power. The conclusions drawn from this paper illustrate how the network structure affects the market power of the members, depending on whether the transactor has an alternative. This paper discusses some exemplary business network analyses and explains additional insights that could be obtained by applying graph-theoretic approaches. A fraction of the business literature applies the techniques based on the graph-theoretic definition of networks, known as social network analysis. In that tradition, a network is a set of entities and the relations between all elements of the set. In contrast, economists use a definition based on graph theory that has proven useful in a wide variety of fields (physics, engineering, sociology, economics, biology, etc). The most common definition of 'network' in the business literature focuses on the ties or relations that one entity has with various other entities, abstracting from the ties among those other entities or with others not directly tied to the business of interest.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |